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Mar. 14, 2006
LG Unveils the Cutting-edge Contrast-ratio Enhancing Technology ‘Digital Fine Contrast (DFC)’ for Monitors

Seoul, Korea, March 14, 2006 --- LG Electronics (LG), a pioneer in consumer electronics and telecommunications, introduced FLATRON which is equipped with contrast-ratio enhancing technology, DFC, allowing the world’s highest contrast ratio available today, 1600:1 (in some models, 1400:1).

LG’s DFC technology with world leading contrast ratio of 1600:1, offers users with clearer, crisp and brighter image. DFC operates in ‘MOVIE MODE’, which is optimized for maximum bright movie image and suitable for moving images with various brightness levels.

Today, the use and application of monitor is becoming broader. Its primary use is no longer restricted to work, and it is more widely used for entertainment purposes. In the era of multi-use of monitors, LG monitors with DFC provide viewers with a seamless viewing experience and greater control, allowing them to watch Hollywood movies, animations, TV programs, and even fast moving sports games on LCD monitors.

LG’s DFC activates the ‘Smart Function’, which automatically sets up the optimum contrast ratio for each image. It analyzes the input image and then, adjusts the contrast ratio for perfect picture quality. Thus, the special feature of DFC is most useful when displaying dark images.

Today’s launch of DFC proves the fact that LG provides differentiated products focusing on the user’s benefit. Mr. Sang Han Yoon, Executive Vice President and CEO of LG Electronics Digital Display Company, said, “LG’s lifestyle approach and consumer-oriented strategy in its overall digital display business are highlighted in the technology of DFC. LG will continue the trend with the upgraded model unveiled today and position itself as global leader in digital display.”

“LG’s goal is to become the number one in the global display market by achieving USD 10 billion in sales by 2010. To achieve this goal, LG will focus on securing our leadership of technology and new standard.” he added.

LG’s innovative enhancing image technology, DFC will be equipped in various FLATRON LCD monitor series; LX70, LX52, LX19, LX60, LX82.

About LG Electronics, Inc.
LG Electronics, Inc., (KSE: 06657.KS) is the world’s major force and technology innovator in electronics, information and communications products. The company has more than 70,000 employees working in 77 subsidiaries and marketing units around the world. LG Electronics is the world’s largest producer of CDMA handsets, DVD players, optical storage devices, air conditioners, canister vacuum cleaners and micro ovens. With total revenue of more than USD 35 billion (non-consolidated), LG Electronics is comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media.

About LG Electronics Digital Display Company
LG Electronics Digital Display Company provides core technologies for cutting-edge digital products and is a world leader in digital display products including Plasma TVs, LCD TVs and Monitors, and HDTV (high-definition televisions).

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